(no subject)
Jan. 25th, 2013 01:31 pmBABY'S FIRST PROSPECT.
Here in Prospect Research, we have two functions: researching people we already know are rich, so that we can convince them to give us money, and finding NEW people who are rich who share our interests, that we might convince them to give us money.
The former is relatively easy; the people are there, we just research them. The latter is much more difficult, because it basically involves "randomly finding rich people with an interest in what we do." The challenges of "prospecting" are pretty well documented within the discipline; we've only just staffed up enough that we can restart our Prospecting program, where one of our staff spends a month at a time assigned to find prospects, then hands it off to the next staff member.
If you're not actively assigned to prospecting, all you can really do is keep your eyes open -- just in case. Which, today, involved me noticing that one of the news articles I was clipping had a potential prospect in it. So I did some research and assembled a prospect kit -- a capacity rating, a brief bio, and some philanthropy history -- and presented it to my boss. Who said,
"Congratulations! You've found your first prospect."
I WOULD LIKE A COOKIE.
Sadly, if she gives us the $25K she is capable of giving us, I do not get a commission.
Here in Prospect Research, we have two functions: researching people we already know are rich, so that we can convince them to give us money, and finding NEW people who are rich who share our interests, that we might convince them to give us money.
The former is relatively easy; the people are there, we just research them. The latter is much more difficult, because it basically involves "randomly finding rich people with an interest in what we do." The challenges of "prospecting" are pretty well documented within the discipline; we've only just staffed up enough that we can restart our Prospecting program, where one of our staff spends a month at a time assigned to find prospects, then hands it off to the next staff member.
If you're not actively assigned to prospecting, all you can really do is keep your eyes open -- just in case. Which, today, involved me noticing that one of the news articles I was clipping had a potential prospect in it. So I did some research and assembled a prospect kit -- a capacity rating, a brief bio, and some philanthropy history -- and presented it to my boss. Who said,
"Congratulations! You've found your first prospect."
I WOULD LIKE A COOKIE.
Sadly, if she gives us the $25K she is capable of giving us, I do not get a commission.